When Cindy told me about this, it sounded like an Apprentice challenge gone horribly wrong.
You probably heard of the "Virginia is for Lovers", with the "O" replaced with a heart. It's been around for as long as I can remember. The state's tourism agency decided to update the slogan by adding "Live Passionately" into the slogan. The ad slicks include a women who is using both hands to make a heart.
Cute enough, right?
Sure, unless some spent $400,000 dollars and didn't realize that the hand symbol was also a sign associated with the Gangster Disciples gang, a Chicago based gang known for its large-scale crack cocaine operations.
Of course, at $400,000, couldn't they come up with something better than "Live Passionately?"